Sales & Marketing

These Five Reasons for Small Business Sales & Marketing Teams Need AI

March 4, 2019

Over the past year, the internet has been filled with articles talking about the new predictions, and the promises and potential of artificial intelligence (AI) for businesses. Accompanied by a wave of consumer AI products like Alexa, Siri, Cortana, and Google’s language translation services, it’s hard to miss all the rage these days, even if […]

Read More

Advantage of Graduate Diploma in Sales and Marketing in New Zealand

February 10, 2019

Graduate Diploma in Sales and Marketing in New Zealand is a world wide accepted course from Manukau Institute of Technology (MIT). ConfluenceEdu, the Pioneers in Study Abroad Consultants in Kochi, Hyderabad, Bangalore, and Chennai provides services for you to get joined in the course Graduate Diploma in Sales and Marketing in New Zealand conducted by […]

Read More

The evolution of sales and marketing in 2019

January 8, 2019

Gone are the days of the “ABC – always be closing” approach to sales and using cold call “spray and pray” techniques to find new prospects. Today, sales is part of the wider marketing mix. The reason for this change is because consumer habits have evolved, and the old sales techniques no longer work. Now, much of the purchase process is […]

Read More

What’s the difference between Sales and Marketing?

December 6, 2018

Sales and Marketing: two terms we often hear together when working with mid-size companies. In some ways, this is logical because the two need to work together. But in fact, Sales and Marketing are two very different functions and require very different skills. Business leaders know what Operations is; they make stuff. They know what Accounting […]

Read More