Day: January 8, 2019

The evolution of sales and marketing in 2019

January 8, 2019

Gone are the days of the “ABC – always be closing” approach to sales and using cold call “spray and pray” techniques to find new prospects. Today, sales is part of the wider marketing mix. The reason for this change is because consumer habits have evolved, and the old sales techniques no longer work. Now, much of the purchase process is […]

Read More